Eco-freaks are us…….
A new religion has arrived in the last couple of decades. Starting with Rachel Carson’s” “Silent Spring” It’s taken on a huge movement even in Psychiatry. But the big news is that it is “Big Business”. Nothing like that old religion putting money in your pocket.
Easiest Way to Green: Buying to Save the Planet
Porter Novelli, then, helps international corporations figure out how to turn consumers’ climate fears into increased corporate profitability through “green” purchases. They do this by defining what is “green,” and how “green” someone is:
To determine this, they asked people whether they thought any of these actions were important to protect the environment and whether participants actually acted on any of these actions: (1) buying energy-efficient appliances, (2) buying environmentally-friendly products, (3) buying products made from recycled paper or plastics, (4) using cloth bags to put what you buy into, or (5) buying products that use less packaging. One choice involves “not buying” as a way of punishing companies with bad environmental records, while another option was “recycling–” what’s already been “bought.” Two other choices include “not buying stuff, or at least buying a lot less” and using “less energy at home.”